Ben Eng is an Assistant Professor of Marketing and Entrepreneurship at Marshall University’s Lewis College of Business. He is also the Co-Founding Director of the Innovating for Impact Center for Entrepreneurship and Business Innovation (iCenter). At the graduate level, he has taught Advanced Marketing Management as well as Marketing & Management, while at the undergraduate level he has taught Principles of Marketing and Internet and Social Media Marketing. His research focuses on celebrity branding and design thinking. Before his career in academia, he worked in the entertainment industry for two of Hollywood’s leading talent agencies – United Talent Agency and The House of Representatives.