Lisa Strader

A native of Beckley, Lisa Strader is the Executive Director of Visit Southern West Virginia.  Lisa has worked in the West Virginia tourism industry for over 28 years serving in various roles, including marketing, digital media and public relations.  

Lisa is passionate about promoting the 9-county Southern West Virginia region and recognizes the value in working together and identifying the assets that we bring to the table as a multi-county organization.

A dedicated mother of 3 children and ‘Granny’ to one grandson, Lisa resides in the City of Beckley with her husband and daughter.